General Hoyal info

[robgeelen]

Daimler 30hp double-six with body by the Hoyal Body Corporation in Coventry. (Apparently)

Hoyal born out of Chalmer & Hoyer in 1928. Ceased trading in 1931. Made bodies for Daimler, Rolls-Royce, Talbot, Morris, Alfa Romeo, Austin, Riley, Chrysler, Sunbeam and Wolseley. Car shown is a Daimler Double Six built for Mrs. Joseph Mackle to show at various Concours d'Elegance, called 'Magic Carpet',which was a serious business at a time where Daimler was not making a mark there. Daimler put the chassis at the disposal of their main London dealer Stratton-Instone (of which Mackle was a director) for free, who had this body built by Hoyal (not one of the big 'names'), quickly and for very little money. Though the car itself was a success, and in this sense was the predessesor of the special low chassis Daimler Double Sixes of the years following, which are now winning the big American concourses, this car -as far as I know - has disappeared without trace. Daimler failed to make its mark as a fashionable car, partly also because they had not much of a reputation on the mainland of Europe, partly because the suspension seemed to particualry unsuitable for European roads.

[João]

Post and discuss all general info about Hoyal here.
You may start new topics on specific cars, projects and makes designed and/or bodied by Hoyal.

[FrankWo]

CB-Hoyal/GB-1926>1931

[Carrossier]

1928 Olympia Show - Daimler, Talbot, Armstrong-Siddeley and Morris by Hoyal

[Carrossier]

1927

[pnegyesi]

1928
An article on the factory

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