One-off Shooting Brake based on Fiat 130 Coupe.
In 1974, Sergio Pininfarina presented two versions of the Fiat 130 that he had dreamed up to Fiat management: the Maremma and the Opera sedan. True, there's no ruling out that the designer's close friend Gianni Agnelli was the one to propose a shooting brake version of the 130 – at the time, sales of the Fiat 130 sedan were far from impressive, even after launching a coupé version in 1971 with a 3.2-litre V6 engine and a revamped interior, so they needed something really special that could pique the interest of potential buyers. Something luxurious that also had a sense of sportiness – for example, the Maremma, named after the region in Tuscany that was famous its olive groves and vineyards and was popular among hunters.
The Maremma debuted at the 1974 Geneva Motor Show and was featured on the cover of the Italian automobile magazine Quattroruote, posed on a beach in the French Riviera; the press release prepared by Pininfarina claimed that the Fiat 130 Maremma will change the ingrained image of the traditional estate car. The press release highlighted the exceptional passenger visibility that the huge windows rendered, and mentioned the wind tunnel tests that resulted in a small spoiler being placed on the boot to add stability and prevent the rear window from getting dirty. Lastly, the Maremma stood out for its unique body style, even if it did have the same mass-produced lamps and bumpers as the 130 Coupé as well as the exact same construction right up to the post. It basically sounds like a mix of ideas and details, but in reality, the Maremma was a really handsome car – even now it's one of the best-looking shooting brake models around.
This car could undoubtedly have been an excellent addition to the Fiat 130 series and picked up the slow sales. Could have been, but wasn't – Gianni was indeed impressed by the Maremma, but despite what Sergio Pininfarina had expected, it never made it to production because Fiat had already decided that it was useless to try to revive the disappointing 130 series. It's hard to say whether the Maremma was ever seriously considered as a production model, but on the other hand, the Maremma became one of Agnelli's favourite toys.
The Maremma created especially for Gianni Agnelli was registered in his name on April 11, 1975, and the head of Fiat drove it for three years.
The Fiat 130 Maremma that was driven by Gianni Agnelli was not the only copy of this model – the Fiat 130 Owners Club in Italy claims that there were a total of three Maremmas produced. Two of them have been identified – you can see the first one at the Pininfarina Museum, and the second car belongs to the president of the Lancia Club. So it's just the last, third Maremma that is left to be found.
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