He started his career in 1991 with Rover Cars. In 1995, after Rover's takeover by BMW, he moved to BMW Designworks in California, eventually becoming Senior Designer and leading the design direction of Land Rover future production models, the most significant of which was the 2003 Range Rover.
His works include the Aston Martin One-77, the DBS, the Rapide, the 2012 Aston Martin Vanquish, the Aston Martin Vulcan Hypercar, the Rolls-Royce Phantom, the Lincoln MKX Concept and Navicross Concept Cars.
In June 2014, the Aston Martin DP100 was unveiled, which is a concept car designed for the videogame Gran Turismo 6.
In 2015 Reichman directed the design of the Aston Martin DB10 concept car, used in the James Bond film Spectre.