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Jensen Motors Ltd.

Jensen Motors Ltd.

If you mention Jensen to the average motor car enthusiast it is most likely that their immediate response would be 'Interceptor'. This was the iconic model produced by Jensen Motors Limited, Kelvin Way, West Bromwich, England, between 1966 and 1976.

The real 'die hard' enthusiasts would probably know that the Jensen brothers, Alan and Richard, formed Jensen Motors Ltd. in 1936, having taken over a commercial vehicle bodybuilding company called W. J. Smith & Sons which was located in Carters Green, West Bromwich.
Alan and Richard had joined Smiths in 1931 in design and management roles. During the period 1931 to 1936 Alan and Richard added car body building to Smith's commercial vehicle repertoire. After the takeover the brothers were able to concentrate more fully on their 'first love', designing and building car bodies to be fitted to proprietary motorised chassis.

Jensen Motors Ltd. was one of the very many body/coach builders in the U.K. who were using Wolseley Hornet, Morris Minor, Austin Seven etc. motorised chassis on which to mount what they thought was their automotive 'piece de resistance'.

Background to the Jensen brothers:

Alan (b. 1906) and Richard (b. 1909) lived in Bloomfield Road, Moseley, Birmingham U.K. when they built their first Austin 7 (Chummy) based special in 1928. Soon afterwards the family moved just around the corner to Anderton Park Road, where the second special, based upon a Standard 9 chassis, was conceived and built. This design was adopted by the Standard Motor Company with the production cars being built by Avon Coachworks of Warwick where Alan Jensen was employed to oversee final design and production.

One of the Jensen's near neighbours, in Anderton Park Road, was Ronald 'Ron' Tombs Horton, the successful MG Midget and Magnette competitions driver. They lived at number 95 he lived at number 45. He got the Jensen brothers to design and build special bodies for some of his cars.

As most general car enthusiasts will be familiar with the Jensen marque via the '66 - 76' Interceptor model, the ironic thing is that the Jensen brothers had nothing to do with that car except that it used the same chassis design that most Jensens had used since 1952.
They had sold the company to an industrial holdings company called 'Norcross' in 1959 but continued running the company. They were aware that the C-V8 model needed replacing and they were even more aware of the need to find a replacement for the Austin Healey body building contract which was coming to an end in 1966.

They had asked their chief engineer and stylist Eric Neale to design a car which would fulfill both those roles. It was given the code name P66.

The sales director, Dick Graves and the deputy chief engineer (chassis), Kevin Beattie, persuaded the Norcross members of the Jensen board that the P66 was 'not fit for purpose' and asked for permission to approach an Italian design house to design a car.

A design submitted by Touring of Milan was chosen and a prototype was built by Vignale of Turin. This would become the new Interceptor.

The Jensen brothers wanted to pursue the P66 design on the basis that it was in the true tradition of 'their' company. They were out voted and the rest is history.
Neither of them were in robust health and they took this opportunity to resign from the company. A few months later Eric Neale, who had influenced all the Jensen car designs from 1952 onwards also resigned.

The end of an era but the start of one which would ensure that the Jensen marque would be remembered for evermore via its Italian designed Interceptor.
This car has an incredibly strong following in the U.K., the U.S., Europe and Australia. All these countries have active owners clubs. It has also had a 'halo' effect on all the previous Jensen models.

Source: Nick Maltby, UK (thanks!)

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